Dentsu's proprietary Consumer Connection System (CCS) describes the usage of bought, owned and earned media and their role and function for consumers. Internet activities such as membership and activities in Social Networks, the number of friends, regularly researched topics or participation in blogs or forums are thoroughly surveyed. Hundreds of thousands of consumers are interviewed. A powerful tool for media placement. But the output format of static graphs and spreadshetts, makes it unwieldly to quickly extract information to present to clients.
So I build a web interface to improve its usability and distilling it into more shareable formats, where the data can be easily filtered to find commonalities and trends, and then exported for Powerpoint/Keynote.